A team functions as a single unit under strong leadership, but when fragmented, each member acts as an independent representative. Your team carries both the responsibility and privilege of reflecting your leadership. Look at the Tatas!
Shantanu (a close ally of Ratan Tata) shared in I came across a lighthouse, how Parizaad, a senior employee of Mr Tata, often reminded him: “You now represent Mr. Tata’s office. This means you will now always be seen through that lens. Every move you make, every word you say, every favour you ask for will be a move, word and favour from the office of Mr Ratan Tata. Never abuse the power of this office, never request favours just because you sit here.“
This wisdom applies to any leader, how your team conducts itself is a direct reflection of you & your endevour.
Having led numerous teams and being part of even more, I’ve learnt a few bits and crannies the hard way. As exciting as it is to build your own team and work towards a cause, it can quickly become overwhelming if you don’t have a clear approach to fuel and drive engagement.
Read From Law School to Life: Lessons in Leadership & Growth
In today’s fast-paced world, the importance of being surrounded by individuals who are better than you or possess the potential you seek cannot be overstated. Starting a business already shows that you’re willing to take bold steps and challenge the status quo. But that’s just the beginning. The real journey begins when you have a team by your side, a team that drives the vision forward pushes your thinking and supports you when things get tough.
As the African proverb says, “If you want to go fast, go alone. If you want to go far, go together.” A startup embodies determination, unconventional thinking, and a desire to break the mould. But you can’t go far alone. Not doubting your capabilities, but making a point that having a strong team by your side can actually make a huge difference to thrive.
Let’s come to the question then- HOW to build a winning team culture?
Know the Goals
Not every team member’s goal will align perfectly with yours, and that’s okay! Some people are driven by personal development, others by gaining experience or financial growth. Embrace these differences because they foster diversity, creativity, and fresh perspectives. The key is to align individual ambitions with the company’s mission. When done right, these diverse goals contribute to one major objective: driving the company toward success!
Passion > Experience
Capital may be an issue for many startups, but passion is priceless. Believe in people who may lack experience but possess the hunger to learn. After all, isn’t that how you started? To follow the unconventional is a sign in itself. When you find people who resonate with your vision and values, their passion will fuel your company’s growth. Hire people who not only fit into the business but also connect with your deeper mission.
Communication and Trust are Non-Negotiable
Transparency and trust form the foundation of a winning team culture. Regular communication fosters collaboration, and when you trust your team, they become more invested in the business’s success.
- Share your WHY.
- Ask for feedback.
- Recognize wins, big or small.
- Give credit where it’s due.
- Encourage continuous learning.
A 2019 study by the University of Oxford’s Saïd Business School revealed that happy employees are 13% more productive. A little recognition and praise go a long way in fostering positivity.
When we start labeling people as “employees” and “employers,” the sense of ownership fades. The goal is to democratize decision-making and promote inclusivity. Encourage a “we” mindset, engage the team in finding solutions and instill a culture of ownership and self-accountability. This is often called “assumed responsibility”, when people take charge not because they have to, but because they feel responsible.
The 70-Hour Debate: Take a breather!
The world is going all cranky about Mr Narayan Murthy’s statement about working 70 hours a week. But please remember, when he said, “Work 70 hours a week,” it wasn’t just about the hours, it was about passion and dedication. Passion fuels progress, and there’s no perfect work-life balance when you’re building something that excites you. He’s proof of that! Find what works for YOU.
Backend Is as Important
While the hustle is real, so is burnout. Your team’s well-being is just as critical as their output. If you want long-term success, prioritize mental health, both theirs and yours. A thriving team isn’t just about efficiency; it’s about sustainability.
Bottom Line
Building a strong, supportive, and passionate team will not only make or break your startup, it will define your journey. A winning team culture doesn’t happen by chance, it is built with intention.
A friend tells me:
If you don’t build a culture, a culture will build on its own—and chances are, you won’t like it.
So, take a moment to reflect: How are you fostering trust, passion, and alignment within your team? The journey starts with you.
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A big thank you to Atharva Kulkarni for contributing his insights.
PC: Donald Clark from Openverse.